Is There a Need?
If you have chosen to produce a product that is readily available in your local Asda store then it's unlikely that there really is a need for your new business.
It's not whether people will find what you provide useful - it's whether they will bother getting it from you and if it's already out there, readily available at a
competitive price then this is unlikely. This really does apply to both retail and service sectors.
If you can produce something that is better, more attractive or at a better price then perhaps there is a need.
If the service you will provide will be better than services currently on offer then again, there may be a need.
You will again need to research the market. use the Internet, the library, local organisations and contacts - even get out there with a question sheet and
stop people in the street!
It is imperative that you know whether there is a market for your new business because without it your business will fail.
How to Reach Your Target Audience?
There is no point in having the most wonderful product or service if nobody knows about it.
Marketing will probably be the hardest part of what you do and whether it is successful will make or break your business.
You need to advertise but the type of advertising must be carefully considered. It's not unusual to pay a great deal for advertising that brings in absolutely no
new business at all.
Investing in a website is crucial but try to find one that charges a small monthly fee and does not tie you in to a contract - you certainly don't want to have to
carry on paying if your business folds! Take a look at the advantages of paying monthly for web design and then contact web designers who offer
this service such as low cost web designers Hampshire.
These are all perfect choices for a low cost, pay monthly website.